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Thursday, 27 January 2011

Font Analysis : RESEARCH

The font is very important tool, for anyone making film openings and even posters; this is because the style of a font, the size of it and even the colour can go a long way in telling the audience how the film is for example its tone, atmosphere and genre.

There are mainly two types of fonts:

Serif fonts –
These fonts are usually used in a more serious context, and so films such as period’s pieces and romance films would use these fonts.
Examples are ‘courier’ & Times New Roman

Sans Serif fonts
 This font type is seen as more modern and friendly, less formal. Films such as romantic comedies, and comedies would use them.
Examples are ‘Arial’ & ‘Calibri’


Font Analysis of a Font that appeals to me:

The font of the film Terminator 2 is very appealing to me because I feel it fits it purpose extremely well. The font is striking and looks metallic, this is an obvious link with the fact that the terminator is made out of metal himself. Also the font looks artificial, as if it has been bent into shape this again complements how the main character was created. The font is simple but effective, it is not formal or informal but yet maintains a seriousness.The font is very important tool, for anyone making film openings and even posters; this is because the style of a font, the size of it and even the colour can go a long way in telling the audience how the film is for example its tone, atmosphere and genre.


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